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HOW TO ORGANISE AND DELIVER A SUCCESSFUL CONCERT

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HOW TO ORGANISE AND DELIVER A SUCCESSFUL CONCERT

Regardless of what you have been made to believe or what your inner critic is screaming out, it is extremely hard to organise a great show. We’ve all attended/watched concerts and have had our reservations; whether good or bad, but in actual fact, there are so many important things involved in making a concert a success (so important, that forgetting even one thing can quickly turn your concert into a disaster).

As an artist, before you think of organising a show for your fans to see you live, vibe with you, and enjoy a good time, there are a couple of things you should bear in mind so that nothing but positive reviews are given about your concert and both those in attendance and the ones who missed out will be look forward to your next one.

Read some great tips about planning and making your concerts great below:

Get the right ambience/atmosphere

The atmosphere is one of the most important things for fans attending to your concert. Always remember that a fan will always want to fit into the crowd you have planned the concert for. For example, Olamide usually does his OLIC at Eko Hotel and Suites, but in 2017, he changed location to Teslim Balogun Stadium. Now the people who couldn’t go for his concerts at Eko Hotel surely went for OLIC 2017, while many people who live on the Island didn’t bother going for his concert held at Teslim Stadium. It wasn’t because neither party didn’t feel like going, it was mainly because the atmosphere in either location wouldn’t have been something they’d have related to. Ambience is key! Try to create a sub-niche around your concert; like maybe the age-group or the kind of people you are expecting at your concert.

Prevent overcrowding

It’s every artist’s dream to say, “my concert sold out”. However, that doesn’t mean you should sell more tickets than the maximum capacity the venue can occupy. It’s extremely disappointing when a zealous fan comes for your concert and then has to squeeze his way through, or barely has a place to COMFORTABLY stay. Keyword here is ‘comfortably’.

The comfort of your fans are just as important. Imagine people paying for VIP, VVIP and not having a place to comfortably sit. That’s actually just wrong. If the capacity of the venue is 10,000, then you are probably better off making provisions for/selling just 9900 tickets.

Be time conscious

I know we love excusing the ‘African time’ mentality, but when it comes to attending events and concerts, time is an important factor. Unless you have previously stated that it’s an overnight concert, it’s always best to plan on rounding up your event before or shortly after midnight so that people can have time to go home and prepare for the next day. The security of the people attending your concert should be paramount.

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vibe.ngDon’t overcrowd performances/get the right mix of artistes to perform

As stated, time is an important factor and the number of people you have lined up to perform at your concert can actually make or break you. A lot of people make the mistake of thinking “the more the merrier,” but that is actually wrong. When it comes to concerts -depending on the time-frame stated – less is more. You are better off scheduling eight people to perform, than to schedule scores of artists other than you to perform. Having to go through that many performances can actually weaken and tire the audience before it’s time for the main event; you.

If you are headlining, be the final act

If it’s your concert, it’s way better when you are the last person to perform/come on stage. Hell, it’s your own concert anyways! Let other artists use their performances to build suspense to your arrival. Once you come out to perform, no other artist should come onstage again. You should perform till the end of the concert, give your vote of thanks and close the concert. That’s how it’s meant to be. Always be the final act if you are the organiser of the concert. People like Asa, Olamide, Phyno, Darey, Adekunle Gold, and Wizkid have done this perfectly. Make sure you close your own show.

 

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